Bedou Reads
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Brand strategy, creator marketing, the ND Corner, and why things resonate.
TV Needs Young Creators to Stay Relevant
by: Lem ZakhariaPublished on: 19/07/2026With a median presenter age of 43 and youth audiences fleeing to TikTok and YouTube, Australian TV keeps blocking younger, digital first talent even as the US and UK prove creators can carry primetime formats.
Brand StrategyCreator Marketing
ADHD Brains in a Neurotypical Internet: Why Social Platforms Don’t Fit Us
by: Lem ZakhariaPublished on: 12/07/2026ADHD brains juggle multiple identities and interests, but social platforms are built for one narrow lane. Here's why that mismatch shapes who gets seen online, and what it means for neurodivergent creators trying to build a genuine presence.
Brand StrategyCreator MarketingNeurodivergent Corner
How to Be Brand-Safe Without Losing What Made People Follow You
by: Lem ZakhariaPublished on: 04/05/2026Having a big following doesn't guarantee brand deals. A manager breaks down what brand safety is.
Brand Strategy
How to Work with Neurodivergent People: Context Switching Edition
by: Lem ZakhariaPublished on: 01/05/2026A guide to working with neurodivergent people and unlocking better team performance.
Neurodivergent Corner
