Bedou Reads
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Every week.
Brand strategy, creator marketing, the ND Corner, and why things resonate.
TV Needs Young Creators to Stay Relevant
by: Lem ZakhariaPublished on: 19/07/2026With a median presenter age of 43 and youth audiences fleeing to TikTok and YouTube, Australian TV keeps blocking younger, digital first talent even as the US and UK prove creators can carry primetime formats.
ADHD Brains in a Neurotypical Internet: Why Social Platforms Don’t Fit Us
by: Lem ZakhariaPublished on: 12/07/2026ADHD brains juggle multiple identities and interests, but social platforms are built for one narrow lane. Here's why that mismatch shapes who gets seen online, and what it means for neurodivergent creators trying to build a genuine presence.
Why Australian Media Keeps Making Great People Redundant
by: Lem ZakhariaPublished on: 05/07/2026Inside the waves of redundancies reshaping Australian media. Ad shifts, AI, bargaining code failures, and the rise of independent creator led journalism
Australians Say They Don’t Trust Influencers. Their Behaviour Tells a Different Story
by: Lem ZakhariaPublished on: 28/06/2026Australians say they distrust influencers, but Australian consumer behaviour shows influencer content still drives trust, product discovery and purchases.
