Bedou Reads
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Every week.
Brand strategy, creator marketing, the ND Corner, and why things resonate.
Human vs AI Content in Marketing: Why Creativity Is the New Advantage
by: Lem ZakhariaPublished on: 07/06/2026As AI content grows, human creativity becomes the real advantage in marketing. Learn why human vs AI content in marketing matters and how to use AI without losing differentiation.
How Mitchell Coombs Got Escape Goat to #1 on Apple Podcasts Comedy Charts
by: Lem ZakhariaPublished on: 31/05/2026Comedian Mitchell Coombs hit #1 in Comedy on Apple Podcasts with his new show Escape Goat at launch. Here’s how he used Instagram Broadcast Channels, mystery, and audience activation to build momentum and rank #1.
Why Some Brands Feel Human And Others Feel Like Marketing
by: Lem ZakhariaPublished on: 26/05/2026The Human Factor Score™ is a brand trust framework that measures how human a brand feels across five dimensions. See how FAYT The Label scored 9/10 and what it means for building customer trust in marketing.
Brands, stop asking creators for the hard sell on TikTok
by: Lem ZakhariaPublished on: 17/05/2026Why hard-sell creator ads fail on TikTok and what brands should ask creators for instead.
