Bedou Reads
One Read.
Every week.
Brand strategy, creator marketing, the ND Corner, and why things resonate.
Do Influencer Campaigns Boost AI Searchability? A Guide for Australian Marketers
by: Lem ZakhariaPublished on: 08/05/2026AI search is changing SEO. Learn how influencer campaigns boost E-E-A-T and visibility.
Brand StrategyCreator Marketing
How to Be Brand-Safe Without Losing What Made People Follow You
by: Lem ZakhariaPublished on: 04/05/2026Having a big following doesn't guarantee brand deals. A manager breaks down what brand safety is.
Brand Strategy
You’re More Than One Thing, But Your Brand Can’t Be (Yet)
by: Lem ZakhariaPublished on: 01/05/2026You’re more than one thing, but your brand still shapes how others see you.
Brand StrategyCreator Marketing
The Alix Earle Playbook: What Brands Can Learn From the Reale Actives Launch
by: Lem ZakhariaPublished on: 28/04/202616.4M TikTok views. $1M in five minutes. Sold out in 10 hours. A breakdown of the hype strategy behind Reale Actives and what it means for creator-led brands.
Brand StrategyWhy it Resonates
