Bedou Reads
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Every week.
Brand strategy, creator marketing, the ND Corner, and why things resonate.
TV Needs Young Creators to Stay Relevant
by: Lem ZakhariaPublished on: 19/07/2026With a median presenter age of 43 and youth audiences fleeing to TikTok and YouTube, Australian TV keeps blocking younger, digital first talent even as the US and UK prove creators can carry primetime formats.
Brand StrategyCreator Marketing
How to Be Brand-Safe Without Losing What Made People Follow You
by: Lem ZakhariaPublished on: 04/05/2026Having a big following doesn't guarantee brand deals. A manager breaks down what brand safety is.
Brand Strategy
Why I Didn't Think I Was Meant to Run a Business
by: Lem ZakhariaPublished on: 01/05/2026Why I thought I wasn’t meant to, and what changed my perspective on work.
Creator Marketing
Can Traditional Media Evolve Fast Enough to Stay Relevant?
by: Lem ZakhariaPublished on: 01/05/2026Can traditional media evolve fast enough to compete in a digital first world?
Brand StrategyCreator Marketing
