Jake Howie Joins Bedou as New Talent

Bedou is pleased to welcome comedian and social media personality Jake Howie to the roster.

Known online for his “Baddie” persona, Jake has built a strong audience across TikTok, Instagram, RedNote and Douyin, with more than 528,000 followers across platforms. His audience is predominantly Australian, while his growing interest in the Chinese market reflects the next stage of his expansion as a creator and performer.

Jake’s credentials include winning Reading Comedy Festival New Act of the Year and reaching the finals of the NATYS Awards. He has also taken his debut hour, Let Them Eat Jake, to major comedy festivals including Brighton Fringe, Edinburgh Fringe, Leicester Comedy Festival and Melbourne International Comedy Festival.

His work has already translated into major brand partnerships, including Diesel and Remedy, underscoring both the strength of his profile and his commercial appeal. Jake is also set to expand further into television as his career continues to grow.

Bedou will be working with Jake and Big TMRW to continue building his profile through brand partnerships, television opportunities and strategic expansion into the Chinese market.

Founder of Bedou, Lem Zakaria, said:

“Behind the silliness audiences see online, Jake is a deeply thoughtful creative with a sharp marketing mind. He instinctively understands how to integrate brands into his content in ways that feel natural and entertaining. He has an exceptional work ethic, a clear vision for his career, and he is an absolute pleasure to collaborate with.”